Dynamic Events Ireland Powers Energia’s Brand Activation at NEVO Electric Vehicle Expo 2024

Energia’s Brand Activation Goals

When Energia Customer Solutions Limited partnered with us for their brand activation at the NEVO Electric Vehicle Expo 2024, they had a clear mission: increase brand awareness while promoting the benefits of sustainable energy. As a leader in Ireland’s green energy landscape, Energia needed a brand activation that would not only engage attendees but also spotlight their message: “Power your EV with a 4-hour charging window, reduced overnight charging rates, and 100% renewable electricity.”

Our Brand Activation Strategy

At Dynamic Events Ireland, we know that a successful event is about creating real connections. For Energia’s setup at the RDS Dublin, we designed an experience that would engage attendees while highlighting Energia’s message of sustainability. Here’s how we made it happen:

1. Interactive Engagement: We set up a Scalextric track with two bikes, run by friendly brand ambassadors. This fun, hands-on attraction brought in people of all ages, letting them connect with Energia’s sustainable message in a personal way. Visitors got to experience the thrill of responsible energy use, which reinforced Energia’s commitment to renewable energy.
2. Brand Presence in Every Detail: From an Energia-branded scoreboard to custom jackets for our brand ambassadors, every detail was designed to put Energia’s brand front and centre. These touches ensured Energia’s message of “100% renewable electricity” stayed visible throughout the event.

Transforming the Expo Environment

Before: With the expo bustling and competitors vying for attention, Energia needed a brand activation that would stand out and draw people in.

After: Visitors left with a strong impression of Energia as a leader in sustainable energy, connected to Ireland’s electric vehicle journey. From the Scalextric track to the electric vehicle display, Energia’s presence was a memorable highlight that left a lasting impact.

The Real Impact of Energia’s Brand Activation

This brand activation was more than just visibility; it provided a platform for Energia’s sustainable message. Each aspect – from interactive displays to the showcased EVs – was crafted to engage, educate, and inspire, solidifying Energia’s commitment to powering Ireland’s green future.

Looking to Create a Standout Brand Activation?

If you’re ready to captivate audiences with a unique brand activation, Dynamic Events Ireland is here to help make it happen.