Kia Ceed Launch

Kia Ireland needed a creative and engaging way to launch the new Kia Ceed to their dealer network in Ireland.

To do this we created a custom made on road digital treasure hunt with completely bespoke content.

We designed a driving route so the dealers could test drive the car on regional roads and motorways.

The group was split into small teams and armed with iPads we set them on their way. Along pre designed route each team would unlock GPS activated hotpsots which would release a challenge. All challenges were related back to the car. The entire event was then captured using photo and video challenges which we used to show back at the end of the event over some food and drinks.

This was a fun and engaging way to experience to the new model while educating the dealers on the new features of the car.

Wrap Up Video