SMBC Aviation Capital's New Sustainable Headquarters Inauguration: A Celebration of Innovation and Heritage 

The Client's World 

SMBC Aviation Capital, is one of the world's leading aircraft leasing companies, they have a strong focus on sustainability and innovation. They recently embarked on an exciting project: the launch of their new headquarters at Fitzwilliam 28 Dublin. This state-of-the-art building seamlessly blends modern sustainability features with Dublin's rich architectural history, which is a symbol for both the companies forward thinking vision and respect for tradition. 

We were given a clear vision as to what needed to be achieved: host an event that would showcase their new headquarters, highlight their commitment to sustainability, and impress key stakeholders. However, the stakes were high: 

Challenge 1️⃣ - The event had to reflect the sophistication of SMBC’s sustainability innovations while maintaining a connection to Dublin's heritage, a balance that required careful planning.  

Challenge 2️⃣ - With high profile attendees, including Minister Pascal Donohoe, the event demanded a level of professionalism and flawless execution that would leave a lasting impact. 

Challenge 3️⃣ - the logistics had to ensure a smooth experience for all guests, from seamless registration to effective event flow. 

Dynamic Events Approach  

This is where Dynamic Events stepped in, we wanted to make this vision a reality, we didn't want to just work alongside SMBC we wanted to become part of their team and work closely with them to ensure that every detail of this event reflected on their mission.  

Here’s how we made it happen:  

• Flawless Event Setup: From event furniture to the cloakroom, we handled all physical elements to create a welcoming, professional environment.  
• Seamless Guest Experience: Our event registration team ensured a smooth check in process, allowing attendees to focus on the experience rather than logistics.  
• Eye Catching Branding: We designed custom event signage that aligned ith SMBC’s branding with sustainability theme, making sure guests knew they were part of something special.  
• Professional Event Team: Our team of experienced event managers ensured everything ran like clockwork from guest flow technical set ups.  

The Transformation 

Before: SMBC Aviation Capital had a stunning new headquarters ready to showcase, but the challenge was to bring together the right elements to make the event truly memorable. 

After: The reveal was a huge success, The modern sustainability features of the building were highlighted seamlessly, with guests, including the Minister, admiring the balance between innovation and history. Attendees were able to connect and engage in an environment that reflected SMBC’s core values. 

Did it work? 

Yes, it ran smoothly, and it made a statement.  

• High levels of engagement: Guests, from all over the world including industry professionals and government officials, left with a strong impression of SMBC Aviation Capitals commitment to sustainability. 
• Positive Feedback: Attendees praised the professionalism and attention to detail, with the event seen as a benchmark from corporate sustainability celebrations.  

Success Story 

The inauguration of SMBC’s new headquarters was more than a one-day event. It marked a new chapter in the company’s story, reflecting their commitment to sustainability while reinforcing their leadership in the aviation industry. 

The event also served as a model for future corporate sustainability celebrations, setting a high standard for blending modern innovation with cultural heritage. 

As SMBC Aviation Capital CEO Peter Barrett said “This is a hugely significant day in the history and growth of SMBC Aviation Capital. Our new and sustainable global Headquarters located in the heart of Dublin represents not just our commitment to Ireland, but also this country’s pre-eminence as the global hub for Aircraft Leasing.” 

What We Learned  

At Dynamic Events, we believe that every event tells a story. This reveal taught us the importance of merging tradition with innovation to create experiences that resonate. We’re proud to have been part of such a meaningful celebration.  

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